Search engine optimization (SEO) is important for any business website, but it can be especially useful for web designers and freelancers who often work on short-term projects. The more good content you can add to your site, the easier it will be to get a steady stream of visitors and new clients.
Here are some tips for designing SEO-friendly websites.
- Use Unique Titles and Meta Descriptions
One of the easiest ways to get your site indexed by Google is to give every page on your website an individual title, description, and keywords. These should be original, rather than just copy-pasted from the body of the article.
- Give Each Page a Unique Title and Description
Each page of your site should also have its unique title, which will appear in the search results. This is often the same as the title you give that page within your navigation bar or header tags. It’s important to keep this short – around 50 characters seem ideal, but don’t worry if it’s a few characters short.
- Use Short But Relevant Page Titles
Your page titles should be short but specific enough to make sense when someone sees them in a list of results – avoid using phrases like ‘the article.’ It’s good practice to use the same keywords as you do throughout your site. For example, if you’re writing an article about boosting search engine rankings, use ‘search engine ranking’ in the title.
- Have Unique URLs
It’s good practice to have unique URLs for your pages instead of just using automatically generated ones – they should be short and relevant, with no spaces or symbols. Your website address should also be as relevant as possible to what you are offering visitors, so choose a topic and stick with it.
A lot of the information on a website is written specifically for human readers, but search engines do not read websites as people do. Instead, they interpret the content to make it more easily retrievable from their massive databases.