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Search Engine Optimisation Tips

Search engine optimisation(SEO) is an important marketing strategy for businesses. SEO can help promote a business,reach out to more potential customers and even improve the rankings of the business in search engines through proper implementation of various strategies.

1] Use descriptive titles which are clear, concise and explanatory so that users know what they expect when they come across your website.A title should be well-written, original and helpful.

2] Short paragraphs work best .Keep your sentences short but descriptive. Remember not to oversell or undersell just because you have only one sentence available.Short paragraphs are easy to read as well as being presentable on social media/networking sites where space has to be limited to show snippets of your content.

3] Play around with keywords .Think of it as a treasure hunt for your target audience. For example, you are selling women’s shoes online. You can include terms like ‘women’s shoes’ or ‘shoes for women’.You should also try including the brand name wherever possible to show search engines that your webpage is relevant to what people are searching for.

4] Build links through social media and newsletters where possible .The more link options you have available,the better chances of being seen by search engines who will then want to rank your website higher because of its wide variety of important links pointing towards it. It does not mean that if you update your Facebook status daily,you will get 100 backlinks .Search engines are smarter than that. It’s about quality over quantity .Quality content and resources,credible links that add value to user experiences should be your aim.

5] Use keywords in the beginning of your title and H1 headings as well as in image alt tags and image file names whenever possible. This will help search engines understand what the page is all about before even visiting it .It makes sense to use terms relevant to your industry or niche while writing for audiences online. ( This does not mean you should repeat your keywords again and again like a robot at every stage,but sprinkling them throughout might do you some good when it comes to search engine rankings. (

6] Optimise images with ALT tags .Most people don’t know this but Google can’t automatically decipher images. You have to tell it what your image is all about through some descriptive words in the alt tags section of the code for that particular image. (

7] Target long-tail keywords .Don’t get hung up on short 4 or 5 word keywords only. Think outside the box and try to come up with descriptive terms relevant to your niche market,the more specific,the better chance you have of showing up when someone searches online using those terms.For example,if you are selling women’s clothing online,try including ‘stylish dresses’ instead of just ‘women’s dresses’.It not only helps search engines understand your page content better but also categorises your business website properly so that it can come up when women’s clothing is being searched for online.

8] Use H tags strategically .It helps to have a solid understanding of what this html tag does and how it applies to your webpage before you start using it. The first thing that stands out in a web page is usually the heading. If you have multiple headings which are all different from each other ,this helps break up your content so that users know where one section ends and another begins easily. Make sure to use headings as well as sub-headings so that search engines understand what kind of information they need to focus on more while crawling your website content.